It seems that although men in the United States are doing more grocery shopping, both for themselves and their families, they tend to shop inefficiently. The result of this haphazard approach: missed sales for retailers.
In a report titled "Men in Grocery Stores," Mandy Putnam, vice president at consulting firm TNS Retail Forward said that many men have difficulty finding items. This is no secret for any woman who has watched her husband stand in front of the refrigerator asking where she “hid” the ketchup.
Unlike women, men tend to be focused on the specific thing they want to buy instead of surveying the entire aisle, consultants said. They also forego buying rather than risk purchasing a substitute for an item on the grocery list and hesitate to ask for help if they can’t find it.
"They never ask for help, except maybe from the butcher, but they always say they never had problems finding anything when the cashier at the register asks," Putnam said.
BIG SURPRISE! The retail industry could have saved a considerable amount of money by just asking the wives of these wandering grocery shoppers.
Wives through the ages know the same is true when it comes to asking for driving directions. I once asked my husband why he preferred “wandering” rather than asking for directions.
He quoted “The Lord of the Rings.” According to my husband, “Not all who are searching are lost.”
I’ve so got to keep him away from the movies.